Case Studies
Krakow Crawl
About The Client
Krakow Crawl, is nightlife tour provided in Krakow, They hired Surge to support business growth, increase brand visibility, and drive more bookings for the launch of a new nightlife tour.
01 - Problem
The goal was to break into a new segment they were struggling with and where they had no brand awareness or customer base.
02 - Solution
We deployed multiple campaigns targeting new audiences that were in the research or booking stage for a trip to Krakow and matched our audience persona. We created targeted ads triggered by specific keywords based on historical data and research, then designed and implemented a custom Google Analytics tracking solution via Google Tag Manager to track all conversions.
03 - Results
During the launch weekend, the new tour was completely sold out with over 70% of total sales for the tour coming directly from the Google Ads campaign.
Their expertise in social media strategy and targeting helped us grow our business and enabled us to launch a new tour that sold out on its opening weekend.
Maciej Sienko - Iluzjonista
About The Client
Maciej is a professional illusionist with over 10 years of experience who has performed all over Poland, Europe and the UK.
01 - Problem
Maciej has an excellent reputation and is well-known in his community. Still, he wanted to expand his client base. His main goal was to generate more leads to perform at weddings and corporate events. Also, to improve his website's conversion rate & build a solid brand identity.
02 - Solution
After extensive research and analysis, we were able to identify the best audience segments to target and develop a strategy that would provide the highest ROI.
03 - Results
In the first month, incoming leads increased by over 400%, and lead conversion was up by over 200%. Maciej has secured more business from our campaigns than any other strategy used in the past. He has become booked out so much that he has started to pass on leads to other magicians.
