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Case Studies

Krakow Crawl 

About The Client

Krakow Crawl, is nightlife tour provided in Krakow, They hired Surge to support business growth, increase brand visibility, and drive more bookings for the launch of a new nightlife tour.

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01 - Problem

The goal was to break into a new segment they were struggling with and where they had no brand awareness or customer base.

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02 - Solution

We deployed multiple campaigns targeting new audiences that were in the research or booking stage for a trip to Krakow and matched our audience persona. We created targeted ads triggered by specific keywords based on historical data and research, then designed and implemented a custom Google Analytics tracking solution via Google Tag Manager to track all conversions.

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03 - Results

During the launch weekend, the new tour was completely sold out with over 70% of total sales for the tour coming directly from the Google Ads campaign.

Their expertise in social media strategy and targeting helped us grow our business and enabled us to launch a new tour that sold out on its opening weekend. 
Markus Muller

Markus Muller

Co-founder 
Krakow Crawl

Maciej Sienko - Iluzjonista

About The Client

Maciej is a professional illusionist with over 10 years of experience who has performed all over Poland, Europe and the UK. 

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01 - Problem

Maciej has an excellent reputation and is well-known in his community. Still, he wanted to expand his client base. His main goal was to generate more leads to perform at weddings and corporate events. Also, to improve his website's conversion rate & build a solid brand identity.

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02 - Solution

 After extensive research and analysis, we were able to identify the best audience segments to target and develop a strategy that would provide the highest ROI.

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03 - Results

In the first month, incoming leads increased by over 400%, and lead conversion was up by over 200%. Maciej has secured more business from our campaigns than any other strategy used in the past. He has become booked out so much that he has started to pass on leads to other magicians. 

Working with Surge has helped me grow my business and land more high-paying clients than I thought possible. 
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Maciej Sienko

Owner & Talent Coordinator
Department of Illusions  

Let’s get started growing your business.

+48 534 937 107

Osiedle Cegielniane 2

32-650 Kęty, Poland


​contact@surgedigital.info

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