Why Google Ads Is A Great Fit For Small Businesses
Updated: Nov 17, 2022
Google Ads are an incredibly powerful and effective way to market your business. If you're just getting started with Google Ads, don't worry--this guide will walk you through everything you need to know about getting started with Google Ads so that your business can get the most out of them!
What Are Google Ads?
Google Ads is a form of online advertising that allows your brand to appear in search results when people look up information relevant to your products or services.
Previously known as Google AdWords, Google Ads works by using keywords, which can be a word, phrase or even an emoji that users type into the search b
ar when they're looking for something specific on the web. When someone searches for those keywords, ads from businesses that match their query will appear at the top of their search results page (or above it), from highest bid to lowest bid price. The ad appears alongside relevant content and links to a landing page where users can learn more about what you offer—or buy it if they decide it's right for them!
Source - Google
How Big Are Google Ads?
You've probably heard it before, but Google Ads are a colossal source of traffic on the Internet. In fact, they're responsible for more than half of all clicks and conversions in the US.
And that's not all: Google Ads also generates the largest amount of revenue from advertising dollars spent online (over $80 billion in 2019). This means that if you're running your own business or even just trying to make a little extra cash on the side, Google ads can be a great way to boost your bottom line.
What Is CPC?
Cost-per-click (CPC) is the amount you pay Google when someone clicks on your ad. If you're using a CPC model, this means that you'll only be charged when a user takes some kind of action related to your business.
CPC can be an excellent way to measure how well your ads are performing and whether or not you should continue spending money on them. However, you may end up paying more than you need to because of the competition for those keywords in which many advertisers are vying for high rankings.
It's not always the best metric to focus on. If you want to drive more traffic to your website, for example, CPM might be more useful than CPC because it tells you how many people saw an impression of your ad before clicking on it (and thus how much traffic may have been generated).
Search Intent Explained.
Search intent is the reason why someone searches on Google. It's important to understand that people search with different intentions in mind and this can have a big impact on how you optimize your Google Ads campaigns.
For example, if someone wants to buy something, they will use keywords such as "buy…" or "how much is…?" If they want more information about a topic, they may use different keywords like "top 10…" or "reviews of…"
It's important that you understand what each searcher is trying to accomplish when they perform their search so that you can create relevant ads and landing pages for them (and get them from intent to action).
Search intent can be broken down into 3 main categories :
Informational: People looking for basic information about something. For example, someone who types "Where can I buy a motorcycle helmet?" would likely have informational search intent.
Navigational: Someone wanting to navigate somewhere else on the Internet (e.g., "How do I get to the main page of Google?"). This is a great way to direct traffic towards your website or landing pages where you'll offer more information, build trust with potential customers and sell products/services.
Transactional: People looking to perform an action (aka buying something). If someone searches for "buy drones online" then they're likely ready to make their purchase as soon as possible!
When you understand your audience's intent, it's easier to create content that resonates with them.
Keywords are the words or phrases you want to show ads for. You can use them to target your ads, or you can use them in your website content, depending on what strategy works best for you.
Keywords are used in Google Ads to match your ads with search queries that have those keywords. This is called "keyword matching." For example: if someone searches for "cheap flights," they're likely interested in finding cheap flights; if an advertiser has a flight-related ad that includes the words "cheap" and "flights," then Google will show their ad to anyone who searches for those keywords.
How you choose your keywords is important. You can target broad, general terms like "cheap flights," or more specific terms like "flights to Las Vegas on July 4th." Generally speaking, it's best to target as specific a term as possible without being too specific (like searching for "hotels near the airport" rather than just "hotels").
What Is Google Remarketing?
Remarketing is a way to reach people who have visited your website. It allows you to display ads to those who have already been on your site, as well as serve them relevant content when they visit other sites. For example, if someone visits an article about laptops but doesn't purchase one from the site, remarketing allows you to display ads for that laptop every time they visit another website where Google Ads are being displayed (for example, a news site).
Remarketing is a great way to get more sales or leads because it gives businesses the opportunity to target their most interested customers at opportune times.
Why Use Google ads?
Google ads are one of the best ways to drive traffic to your website. They're affordable and easy to use, which makes them a great choice for small businesses that don't have a lot of money or time to spend on advertising.
Google Ads can be used in many different industries because they target potential customers based on their search terms (the words they type into Google). These keywords tell you exactly what kind of person is searching for your product or service, so you can tailor your ad campaigns accordingly.
Source - Google
And that's it! You now have all the basics of Google Ads. If you want to know more about how Google Ads can help grow your business drop us an email.